Femo Sanitary identity // D&AD student competition // identity
Femo Sanitary Identity // D&AD // Logo
Femo Sanitary identity // D&AD // Logo for Towels
Femo Sanitary identity // D&AD // Logo for Applicator Tampons
Femo Sanitary identity // D&AD // Logo for Tampons
Femo Sanitary identity // D&AD //
Femo Sanitary identity // D&AD // Towel Packaging and Wrapping
Femo Sanitary identity // D&AD // Femo as in a Female Emo
Femo Sanitary identity // D&AD // Towel Packaging // back
Femo Sanitary identity // D&AD // Applicator Tampons and Packaging
Femo Sanitary identity // D&AD // Purse with Patterned Textile Print
Femo Sanitary identity // D&AD // Purse open
Femo Sanitary identity // D&AD // Applicator Tampon Packaging // back
Femo Sanitary identity // D&AD // Tampon Packaging // back
Femo Sanitary identity // D&AD // Tampon Wrapping
Femo Sanitary identity // D&AD // Tampons inside Tampon box
Femo as is a female Emo
A brief set by D&AD student competition
to redesign and re brand of sanitary
products and their packaging.
Because my target group is young
adults and teenagers, the name
of the range is Femo, as in a female
"Emo". An "Emo" is described as a
genre of soft-core punk music that
integrates unenthusiastic,
melodramatic teenagers, all
purposely done to give the theme
humour and enlightenment.
Model // Hanne Line Hvalby